Conventional haircare products contain a long list of harmful chemicals hidden in plain sight. The beauty industry has not been reformed by the FDA in 80 years, making it legal to use ingredients that are known carcinogens, endocrine disruptors and have extreme reactions causing skin and eye irritations. This is why it's so important to use clean and sustainable products. Not only are they better for the planet, but for your health! Your scalp absorbs those toxic ingredients, so why not choose a better alternative? Switching can sometimes be overwhelming and scary, so I've made it my goal to provide products that not only do good for you and your hair, but products that I've personally used and can promise WORK.